SuperbarAI
AI-powered sales experiences for modern websites.
Designed to increase engagement, discovery, and conversions.
Industry
Artificial Intellenge , Ecommerce Product
Scope
Branding, Website, Product Design , Design System
Timeline
6-7 Months
Superbar is an AI-powered sales agent that transforms how users discover products, search information, and interact with websites through intelligent conversational experiences.
Built for modern businesses, Superbar brings AI-powered discovery, recommendations, and sales assistance directly into any website experience.
The Probelm
Powerful AI product.
But Complex user experience.
Superbar's advanced AI was strong, but the user experience
made adoption difficult.
made adoption difficult.
– Product capabilities felt difficult to navigate
– User journeys lacked clarity and consistency
– Marketing website didn’t fully communicate product value
– Design systems were not scalable for rapid growth
– Complex workflows reduced engagement and usability
The Solution
Intelligent product. Intuitive design.
We redesigned Superbar end-to-end, creating a seamless experience
backed by scalable systems.
backed by scalable systems.
We rebuilt the experience across product, brand,
and marketing—creating a cohesive
and marketing—creating a cohesive
AI ecosystem designed for growth.
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The System
The engagement started as a website and quickly became a system.
The Superbar team was highly impressed with our work and expanded the
engagement to include the entire platform
engagement to include the entire platform
– Full responsive marketing website, designed and built
– UX/UI system: component library, layout grids, navigation logic
– Brand graphics supporting the wider "SuperbarAI" rebrand
– Entire Product, User Journey & Design system
– Social templates, LinkedIn-first for the B2B enterprise audience
Approach
Your ProductYour Users Where Adoption Happens
We built a scalable ecosystem that aligned Superbar’s AI, product,
and customer experience.
and customer experience.
From UX systems to interaction flows, every experience was designed to reduce friction and improve usability.
We optimized onboarding, product journeys, and marketing experiences to drive stronger engagement and retention.
Impact
The Solution
Future of AI Commerce
Review
Words from the Client
“Dstudio combined strategy, UX, and fast execution to create Eden’s high-performing website”
Alan Nowogrodski
Y2 Combinator - Founder & CEO, Superbar
We partnered closely with Alan, a Y Combinator founder, to design and build the AI product Superbar. Our work covered branding, product design, design systems, and website design. From concept to launch, we collaborated on user experience, visual identity, and scalable design solutions, making it a rewarding and insightful partnership.
Stats from Customers
